26 Top Influencer Marketing Agencies

In at present’s world, social media has develop into the brand new social proof. And social media advertising has develop into an indispensable software for leveraging services. Moreover working advert campaigns by way of social media extra corporations want to influencers to attach manufacturers with prospects. Prospects at present are ever extra trying in the direction of influencers to get insights into product critiques, search information on points and join with people with whom to share frequent points. Primarily an influencer produces compelling content material that influences potential patrons of a services or products by selling or recommending the objects on social media.

With the appearance of influencer advertising pushed by the appearance of social media personalities, manufacturers and companies are greater than ever searching for influencers to assist them join with prospects. In at present’s world market increasingly shoppers belief the suggestions made by their favourite influencers. In actual fact, world influencer advertising is anticipated to develop to $16.4 billion in 2022, up from $ 13.8 billion in 2021. Influencer advertising businesses are profiting from developments by serving to facilitate collaborations between manufacturers and influencers to attach audiences with their merchandise and/or providers.

Learn Extra: How you can Be an Influencer.

What are Influencer Advertising Companies?

Influencer advertising businesses work with manufacturers and influencers to run influencer campaigns largely by way of social media. The influencer advertising company makes use of social media influencers who include their very own sizeable following, artistic model, and a captivated viewers to assist create robust connections with manufacturers and corporations by growing and personalizing campaigns.

Learn Extra: What’s an Influencer.

Why You Ought to Use an Influencer Company for Your Enterprise

We reside in an age the place prospects are trying towards social proof for his or her buy decision-making. In an ever extra related world by way of Tiktok, Twitter, Instagram, and Fb influencers command a excessive degree of following providing some distinctive buyer acquisition for companies and types by way of influencer advertising campaigns. Influencer advertising corporations will help enhance your advertising technique by creating distinctive interactions and engagements with prospects. Advantages of working with an influencer advertising company embody:

  • Provide help to ease into influencer advertising simply: An influencer company will help you by taking lots of the guesswork out of the influencer advertising course of. It will probably arrange a technique and establish core marketing campaign targets by vetting influencers for you, whereas dealing with a lot of the heavy lifting that features constructing, working campaigns, and dealing with every influencer.
  • Provide helpful insights: The best factor about digital advertising is that you just get entry to plenty of insights into how audiences react to your marketing campaign.  Moreover working campaigns, an company can supply insights on how individuals relate to the model, the place buyer ache factors exist, and the way you stack towards the competitors.
  • Generate leads: An influencer advertising firm comes with its personal influencer community and will help with lead technology by growing curiosity amongst potential prospects. Influencers can give you a singular alternative to achieve your audience.
  • Drive visitors to your web site/ on-line retailer: Via social media influencers you need to use product placements, influencer endorsements, and name to motion to drive visitors to your web site or your on-line retailer by encouraging click-throughs.

Prime Influencer Companies in 2022

Beneath are among the prime world influencer advertising businesses that may provide help to together with your influencer advertising wants:

1. The Influencer Advertising Manufacturing facility

The Influencer Advertising Manufacturing facility is a number one influencer advertising company. It’s a full-service influencer advertising company and is taken into account among the many main influencer advertising businesses. Its influencer advertising services embody serving to shoppers perceive their Key Efficiency Indicators (KPI), figuring out the appropriate influencers, engaged on the marketing campaign narrative and storytelling, and managing the execution, and finalizing of campaigns with monitoring and in-depth reporting. The Influencer Advertising Manufacturing facility company lists Google, Amazon, Fb, Dunkin’ amongst lots of its shoppers.

2. Pulse Promoting

Pulse Promoting is a world influencer advertising company that helps manufacturers and companies to win and retain prospects by way of influencer and social media advertising. Its options embody social media technique, artistic storytelling, affect advertising, paid social media promoting, social media administration, and extra.

3. August United

August United helps manufacturers vet influencers by utilizing IBM Watson and Google AI to tug psychographic influencer knowledge. Its influencer advertising options embody marketing campaign technique, activation, community, content material creation, real-time knowledge monitoring, and extra. A few of its shoppers embody Microsoft, Persil, PetSmart, Kroger, and others.

 4. Clearly

Clearly is a number one influencer advertising and artistic company that gives full influencer options to its shoppers. Its providers embody technique, influencer administration, content material creation, paid amplification, and reporting. It additionally affords a shopper dashboard the place shoppers can get updates in real-time at each stage of a marketing campaign. Clearly lists Lyft, Converse, and bumble amongst its many purchasers.

5. influence

influence.com is a partnership administration platform that works on affiliate internet marketing, influencer advertising, commerce content material publishers, B2B, and extra. Via its proprietary analytics platform, Activate, it helps companies and types to construct genuine, enduring, and rewarding relationships with each creatives and shoppers. Tinder, reebok, Olay, and H&M are amongst its shoppers.

6. Americanoize

Americanoize is an influencer advertising company that gives end-to-end influencer advertising providers. It helps manufacturers in designing personalized methods, vet influencers, runs influencer advertising campaigns, and even affords insights and metrics. As well as, it helps manufacturers in reaching their targets, resembling visitors, conversions, engagement, consciousness, and gross sales.

7. NeoReach.

NeoReach is a full-service influencer advertising company that takes a data-driven strategy to built-in marketing campaign technique, creator choice, administration, and paid amplification. It focuses on marketing campaign technique; artistic temporary growth; influencer sourcing and scheduling; content material licensing and compliance; reporting and insights; paid social amplification; experiential activations and extra.

8. HireInfluence

HireInfluence influencer company’s providers vary from marketing campaign ideation and artistic ideas to hands-on influencer sourcing/casting/administration. Amongst its answer on supply embody experiential ideation and success; artistic expertise sourcing and placement; strategic campaigns content material amplification; on-site model promo and occasions; paid media administration options and extra.

9. Intellifluence

Intellifluence is an influencer advertising platform that helps manufacturers and influencers collaborate. It affords an all-in-one answer that includes influencer discovery, funds, and messaging instruments. As well as, it has greater than 9,000 influencers throughout a number of social media platforms starting from Blogs to YouTube and extra.

10. GRIN

GRIN is an all-in-one creator administration platform serving to e-commerce corporations construct extra helpful manufacturers by way of the facility of creator partnerships. It helps manufacturers to find and recruit influencers; nurture relationships; report, analyze and refine campaigns.

11. Fanbytes

Fanbytes helps manufacturers join with Gen Z creators and run world influencer campaigns. They provide an answer the place shoppers can approve influencers and content material from one central dashboard. It additionally affords shoppers actionable metrics that embody clicks, installs, and branded engagement.

12. Viral Nation

Viral Nation helps supply companies with their influencer campaigns by way of paid boosting, whitelisting, retargeting, experiential, and extra. Its providers embody world activations; analysis and technique; expertise discovery and administration; content material creation; Ambassador applications; reporting and analytics; localization and extra.

13. Moburst

Moburst helps companies with their influencer marketing campaign planning and technique. Among the many options, it affords to incorporate influencer analysis and recruitment; artistic content material manufacturing; influencer monitoring; analytics and reporting; marketing campaign optimization; cellular advertising and extra.

14. Ubiquitous

Ubiquitous is a full-service influencer advertising company that gives options to shoppers by way of creator-led natural content material. It makes use of predictive analytics and machine studying along with influencer sourcing and contracting full artistic providers for influencer marketing campaign technique, and extra.

15. Affect Nation

Affect Nation is a full-service influencer advertising firm. It touts itself as having greater than 3,000 Influencers throughout all client verticals and social platforms able to create unique, high-quality, interesting content material to drive engagement for manufacturers in a related approach with their audience. The options on supply embody model storytelling, content material syndication/amplification, client product critiques, advertising analysis, and client insights. It additionally gives shoppers with measurement metrics that embody: clicks, web page views, video views, attain, impressions, follows, entries, feedback, search outcomes, hashtag utilization, and extra.

16. Socialfly

Socialfly is a full-service social media advertising company that focuses on full marketing campaign technique and administration. Its influencer advertising providers supply paid partnerships, Ambassador applications, whitelisting, gifting and product seeding, giveaways, contests, influencer occasions, and extra. Its shoppers embody CONAIR, Discovery, BASF, Woman Scouts, Slim-Quick, and others.

17. Kairos Media

Kairos Media is a full-service company that delivers artistic methods and execution for manufacturers. It handles influencer sourcing, influencer relationships, creating content material, executes strategic campaigns, efficiency reporting, paid media, and extra. Its crew additionally does social and digital planning, media shopping for, and viewers analytics with its proprietary software program, Kairos Insights.

18. inBeat Company

inBeat Company is an influencer advertising company that focuses on micro-influencer campaigns. They provide artistic and progressive, data-driven campaigns to generate leads and gross sales for Direct to Buyer (DTC) manufacturers. Its fashionable shoppers embody 7-Eleven, Nordstrom, New Steadiness, Disney, and others.

19. Get Hyped

Get Hyped is a advertising company that focuses on social media advertising options for shoppers starting from small corporations to massive companies. Its influencer advertising options embody elevating model consciousness, driving web site and retailer visitors, content material manufacturing, constructing model loyalty, and extra.

20. Openinfluence

Openinfluence is an influencer company that gives options for manufacturers to attach with shoppers by way of content material. Its providers embody technique growth, creator discovery, marketing campaign administration, content material syndication, evaluation, and reporting.

21. IMA Company

IMA Company is a digital influencer advertising company. It affords its shoppers a variety of options that embody influencer, search, expertise relations, contracting, manufacturing, onsite occasion administration, paid socials, reporting, and analytics.

22. #paid

#paid is an influencer advertising company that gives matching providers with creators. Its platform allows customers to collaborate with content material creators and publish posts to achieve the focused viewers. Customers may collaborate with influencers on numerous pitches and pre-approve content material on a unified interface the place groups can approve and schedule posts and share suggestions with creators.

23. Audiencly

Audiencly helps to attach corporations of every type and sizes with influencers and content material creators world wide. It affords all-around administration for influencers and helps corporations in growing advertising methods. Its influencer administration course of contains sponsoring, channel administration, artistic, occasion administration, and product distribution.

24. Sugarfree

Sugarfree affords artistic influencer advertising campaigns which might be data-driven. and that will get to the center and soul of your model story. Its providers embody content material creation, technique route, influencer recruitment, contracting, and reporting. Sugarfree employs a various group of selling professionals, social media gurus, gifted creators, and knowledge analytics.

25. Social Research

Social Research helps join companies with influencers by way of implementing artistic advertising methods to increase manufacturers’ voices. Its providers embody analysis and technique; paid media technique and execution; expertise administration; marketing campaign optimization; reporting and extra.

26. Carusele

Carusele is an influencer company that gives each full-service program administration, as well as, to assist providers for in-house groups. It touts of its functionality to trace, check, and rating in real-time every the content material they produce. It additionally gives customers with the Content material Efficiency Index, an algorithmic rating of the efficiency of all of the shopper’s content material. As well as, with iStack, automates the rating of influencer efficiency in each marketing campaign.

How you can Select an Influencer Company for Your Enterprise

An influencer advertising company helps you by doing the heavy lifting that requires in choosing the right influencer that may be a proper match to your model some ideas you need to use to decide on an influencer advertising company embody:

  • Verify their pricing: Earlier than signing with an influencer advertising company guarantee that the charges for the providers don’t break the financial institution. There are businesses that supply sturdy options and cost hefty charges, selected one that gives the very best providers on the proper worth.
  • Discover out who they work with: when out searching for an influencer advertising company make certain to examine the company’s observe document. Take a look at what sort of campaigns they’re nice at, whether or not they align together with your wants, see whether or not their specialties lie in your trade, and the variety of years of expertise they’ve.
  • To guage an company’s effectivity: examine to see the options and providers on supply are those who you require, who their shoppers are, what their testimonials say about them, and who’re the influencers that work with them.
  • Provide constant reporting and analytics: your influencer advertising company ought to assist offer you detailed stories all through the marketing campaign to point out what’s working and what’s not. They need to include metrics like attain, impressions, clicks, and conversions to spice up lead technology and gross sales. These insights will provide help to make knowledgeable choices for future campaigns.

What’s the greatest influencer advertising company in 2022?

The Influencer Advertising Manufacturing facility is taken into account among the many prime influencer advertising company providing its providers throughout a number of industries that embody retail, e-commerce, client merchandise, hospitality and leisure, and others. It helps manufacturers join with prospects by providing concentrating on and micro-influencer campaigns over a number of platforms that embody TikTok, Instagram, YouTube, Twitch, and extra.

How a lot does it value to rent an influencer advertising company?

On common, influencer advertising company costs vary from $1000 to $18,000 per 30 days. Costs are decided by the variety of providers being provided resembling analytics, manufacturing, vetting, contracting, internet growth, working campaigns, social media advertising, funds being made to influencers, and others.

What number of influencer advertising businesses are there?

In 2020, there have been 1,360 influencer advertising businesses and platforms worldwide which is over seven occasions the quantity reported in 2015. As extra companies and types look in the direction of influencer advertising to additional leverage their services the variety of influencer advertising businesses is anticipated to proceed rising.

Picture: Picture: Envato Components

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